Role: Marketing Director

UCLA is synonymous with top tier education, but did you know they have a pretty good esports team, too? As Marketing Director, I tried to gather all the things that make UCLA Esports great so that people outside of the UCLA sphere knew it, too. And I did this by directing UCLA Esports’ branding, connecting us with followers and fans, and overseeing the creation of eye-catching graphics and copy.

A little history: despite being born into a family who loves the Lakers, Dodgers, and practically any and all L.A. teams, sports had never really been my thing. That changed when I got into VALORANT in 2021. After playing and falling in love with the game, I was scouring through people playing VALORANT on Twitch one day and ended up on the VALORANT Twitch channel broadcasting the VCT. I finally understood why sports mattered.

But with a background in nonprofit digital marketing and fundraising, trying to gain experience in the esports industry seemed like an impossible career change - until I discovered UCLA had its own esports team.